Late Monday afternoon we got a call from the Yahoo! team to see if Style Hatch would be up for working on a custom theme for yahoo.tumblr.com and six of their other product blogs. The challenge was that we had roughly 48 hours to complete the project in time for today’s announcement that the deal to acquire Tumblr was final.
It was quite ambitious to turn it around in such a short time, but 118 commits, 40 issues, 4,548 additions and 2,286 deletions later we were able to turn Cadence into a unique and special theme for Yahoo. I couldn’t have done it without Mikey Wills on our team.
One of the creative directors on the project summed it up perfectly:
It’s quite possible that there’s no other platform out there that you could possibly develop such a robust, flexible and beautiful theme for in 48 hrs.
Overall I have been incredibly impressed Yahoo! team throughout the process. They have a talented team, and I’m certain Yahoo! is on track and heading in a fresh direction. Best of all, I’m even more optimistic that Tumblr is going to thrive.